The promotional calendar industry is a multimillion rand industry. Every year, companies are investing huge amounts of their marketing budgets towards impressing their clients and promoting the company with the use of promotional calendars, and the direct on mount calendar is one such example. It is because a calendar is an effective way to directly market to your customers, each and every day of the year.

Choose whichever calendar that suits your company best

A wide range of promotional calendars are available which include desk top calendars, pocket-sized calendars and larger wall calendars, even freight calendars. These can all be imprinted with your corporate logo, contact details and website address. You can also add details of certain key products or services that your company is involved in, onto these calendars.

Although promotional calendars are generally given out at the end of the year, it is important to realize that printers will have a heavy workload at this period of the year. As a result of this, prices and availability might also turn out to be unfavorable for you. Therefore, consider printing these earlier in the year, when printing companies often run special offers to entice business.

Make sure your calendar is the one that companies want to use

Most companies use promotional calendars in the form of the twelve pages direct on mount calendars, allowing for one month per page. On the reverse of each page, they either have details of specific products or services, or they have photos or graphics. Travel companies, car companies and freight companies will often have photographs of their vehicles, whilst manufacturing companies will often have product images. It is important to research this for your own industry before producing direct on mount your calendar.

A successful calendar can keep your company in business

The twelve page calendar is the most common promotional calendar that businesses like to use, and is therefore the easiest to produce and the most economical option. It is important to remember that some companies might receive numerous promotional calendars each year, so it makes it vitally important to make your calendar stand out and be the one that your customers use to stand on their desks. This is imperative as it is a way of advertising all year round, and if your calendar is the one that makes the most impact, you are successfully marketing your product and stand to be on the way for great business the following year.

The best way to make sure that your calendars are the most cutting edge calendars on the block is to maybe use a design consultant to style your calendar or to add features to it, such as key industry events, that will give your calendar a key feature and stand an excellent chance of getting onto the desks or walls of your target customers.

You can impress your customers with a memorable calendar

In this very competitive business world of today, companies are needing to find ways to know how to win their customers over and impress them with the kind of business that is offered and a direct on mount calendar, if designed and manufactured highly professionally, will go a long way in doing just that.

Share →